Ogilvy: Global Offices

For those of you unfamiliar with the advertising industry, Ogilvy and Mather is one of the largest and most prestigious agencies, with almost 450 offices worldwide and revenues of approximately 2 billion. I'm reading a biography of David Ogilvy, an advertising genius responsible for pioneering many of the practices that make the company successful to this day. What set his agency apart from the competition in the 1960's, was his insistence on a corporate culture that breeds effective selling, not just advertising that stands out or is creative. Creativity is of course a key component of the ad industry, and Ogilvy inspired it by conveying the culture through the design of offices. Branding was a concept that gained much popularity during Ogilvy's reign and it's evident in the following shots of Ogilvy offices around the world:









So many books out there, so little time,

Dmitriy