Gossip Girl=Scandal!

Though these ads are old now, I am still in love with the concept. Using a target market of teens/twenties, the ads for "Gossip Girl" focus on the scandal and "negative" publicity surrounding the show. Look at each quote and what media group made the quote, and you'll see why these ads attracted so many people! Saying that "parents will hate this" is the perfect thing to get rebellious, or simply curious, teens riled up and channeled in!







Peace, (or should I say, XOXO)
Shannon