Jim and I have been friends since middle school....Sike. That would be mad illegal as I would be drinking way underage and Jim would be a pedophile. The brand is not for the young of heart/age, seemingly marketed to men with "hair on their back" and who have "a little fat" as in this piece.
If those described me and if I were single, perhaps her accent and "perfection" would entice me too, but alas, I'll just stick to buying flowers for my wonderful girlfriend and enjoying "younger" drinks.
This other piece inspired me not only to write a business plan, but also to share Jim's creativity with you. Actually, Jim shouldn't receive credit for anything except being bourbon that never changes. BBDO, one of the top ad agencies, deserves all the credit, but more on them at a later date.
Drink Responsibly,
Dmitriy
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