I love business catch words and phrases and the second hottest (after sustainability) seems to be innovation. BMW has always gone above and beyond its competitors to reiterate their commitment to delivering top performance always.
Here is a piece that tickles my curiosity and makes me appreciate design all the more. Though the content is very loosely connected to the auto maker, the effects are nevertheless powerful.
Subscribe to:
Post Comments (Atom)
Posts
Its funny that you post this, because I just recently saw a video of Theo Jansen on Ted.com that goes into much more detail about his project. I think it's interesting how BMW was able to recognize this unique project and tie it into their marketing efforts.
ReplyDeletehttp://www.ted.com/talks/theo_jansen_creates_new_creatures.html
(couldn't copy/paste so I just typed it in)